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🗝️ When Proof Becomes Performance examines a defining shift in modern advertising. Marketing is no longer only about reach, creativity,…

I have been a resident of Dubai since the past 33 years. I have had the opportunity to see Global…

In my 42 plus years heading several international organizations,  alongwith my teams i have had the privilege of overseeing and…

Authored by Niranjan Gidwani, Independent Director and Board Member, this article reflects on his decades-long experience with the Canton Fair and explores the…