Browsing: Marketing

For much of the past decade, brands could distance themselves from an influencer’s conduct with a convenient line, “The creator…

Fusion of Ayurvedic science and Middle Eastern botanical luxury is an exciting frontier in modern consumer goods. Those who succeed…

Authored by : Niranjan Gidwani, Certified Board Director (MCA, India), Board Member, ESG Director, Digital Director, Fellow – Board Stewardship,…

The familiar motion of lifting a smartphone, scanning a QR code, and entering a PIN has become second nature to…

The signing of the India-UAE Comprehensive Economic Partnership Agreement (CEPA) was not merely a reduction in tariffs. It signalled a…

In the bustling corridors of Bengaluru and Mumbai’s startup hubs and Dubai’s gleaming towers, a seismic shift was brewing. Back…

There are many key players who would be talking about their views on trends in 2026. I decided to put…

Startups are redefining the world of marketing, flipping the script once dominated by multinational giants to prioritize creativity, agility, and…

India stands on the threshold of a major transformation in cross-border ecommerce, aiming to become a global powerhouse in digital…

Online gaming, once a mere pastime of the tech-savvy few, has transformed into a complex global phenomenon. For millions of…