A recent article in the Wall Street Journal cited that Amazon plans to open large retail locations around the US. Is this a new trend? In a special piece for SME10x, Niranjan Gidwani, Consultant Director and Member of UAE Superbrands Council, shares why the retail sector should not be in a hurry to write an obituary for the brick and mortar stores and what could be the next disruptive trend in retail.

Companies are betting on the precision of digital technologies and have correctly and significantly jumped their digital advertising spends over the past couple of years.

Tension between work and influence, family and enjoyment, settle into equilibrium that is suited to each individual, no one can or has ever had it all.

The clarity of outcome desired is often directly proportional to the sharpness of focus.