With businesses, supply chains and global geopolitics locked off at various points, the importance of digital-enabled sales interactions has increased exponentially over the last few years. As the world economic order tentatively moves towards a more positive landscape, the time to ask whether B2B e-commerce is the right choice for business has never been more relevant. Will it truly redefine business in the next few years?

An interesting fact is that if any organization or institution of repute loses trust among its customers, or even amongst its honest employees due to one dishonest act, the same organization needs to invest much more to demonstrate its honesty on many more occasions to convey to its customers that it has now mended its ways.

New Age Digital players are beginning to show more and more interest in the highly fragmented B2B market. Some key global players have already started making major investments to build distribution-center networks and expand their B2B fulfillment footprints and capabilities.

Empathy is actually getting down on your knees, looking at someone else in the eye, and realizing that we could be them, and that all that separates us from them is luck and destiny.