In this article, which is being written in the most turbulent phase our world has experienced over the past 100 years, let us shift focus to the two most important attributes required in today’s world, be it in the world of business, or politics, or armed forces, or healthcare, or just sheer existence by itself.

It is becoming more and more challenging for manufacturers, distributors and retailers to launch new products and better services that react flexibly to shifting demand, while still maintaining or trying to improve their margins and profitability.

This topic deals with how crucial it is to have the “loyalty factor” in mind while setting up a strategic plan for success of an online business model, particularly for small, medium and large size organisations and groups whose traditional business models are traditional.

The Coronavirus pandemic has been a serious health and economic problem across the world. Barring a very few above the age of 100, none of us who are alive today have seen the likes of this problem. Hence it is but natural that at all levels, decision-making has become even more of a trial and error approach.