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As we have watched you youngsters handle the pressures of the pandemic, the problems and difficulties of online classes, the long spells of not being socially in touch with friends, many of us realise that the manner in which most of you have handled your life and this situation is far better than some of us would have done as students and youngsters.

With the steady rise of ecommerce, the most critical component of the customer’s journey is the checkout process. Understanding the psychology behind it could help businesses improve their conversion rates and reduce cart abandonment. Going by the high rates of cart abandonment, one realizes that on-line’s actual challenge begins where the shopper adds a product to her or his cart.

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