The hottest buzzwords in the world of business are an honest and openly visible commitment to “people, planet, and through them, to profit.” Well, these are at least the most talked about buzzwords. Employees and the environment are now seen as important as economics. When we look around, we realise that there is a progressively…
Digital Marketing: A Revisit
The global internet revolution has indeed accelerated the adoption of digital-first technologies in all age groups.
Distributors need to start thinking of a direct-to-consumer approach
Can traditional distributors in the UAE up their game to go direct-to-consumer? They already have some inbuilt advantages, such as close ties with principals.
TRAVEL THE MOST VITAL INSTRUCTIONS MANUAL
“The world is a book. Those who do not travel read only a page” – This is a famous quote by Saint Augustine.
MESSAGE FOR ALL THOSE FRESHLY STEPPING INTO THE WORLD OF WORK
As we have watched you youngsters handle the pressures of the pandemic, the problems and difficulties of online classes, the long spells of not being socially in touch with friends, many of us realise that the manner in which most of you have handled your life and this situation is far better than some of us would have done as students and youngsters.
GRATITUDE : THE GREATEST FORCE MULTIPLIER
Till the age of 30, even though I was under the influence of phenomenal parents and spiritual leaders, I was not consciously aware of living in gratitude as a routine habit.
AR-VR AND GENERATIVE AI – WHERE TO
Can Apple shake up the technology world again at a time when artificial intelligence is changing how people interact with computers?
DIGITAL MARKETING – SEEKING PROGRESS OVER PERFECTION
With the steady rise of ecommerce, the most critical component of the customer’s journey is the checkout process. Understanding the psychology behind it could help businesses improve their conversion rates and reduce cart abandonment. Going by the high rates of cart abandonment, one realizes that on-line’s actual challenge begins where the shopper adds a product to her or his cart.
BAD MOUTHING – A GROWING ADDICTION AND AILMENT
We have all heard the saying “If you can’t say anything nice, don’t say anything at all”. Never is this theory more fitting than in the present-day context.
THREE FRIENDS AND THEIR CUP OF GRATITUDE
Life sometimes hits many of us like a ton of bricks.
And when that happens, there is an even bigger problem than the bricks piled on top of us. That bigger problem is the negative stories that continue to recur in our head when the cup which once overflowed now seems empty.