For years, a large organization operated under the mantra of caution. Every decision passed through…
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Life sometimes hits many of us like a ton of bricks.
And when that happens, there is an even bigger problem than the bricks piled on top of us. That bigger problem is the negative stories that continue to recur in our head when the cup which once overflowed now seems empty.
Enhancement of customer satisfaction leading to an increase revenue is the ideal way to look at eB2B companies, writes, Niranjan Gidwani
t is natural for each individual to be driven by ambition. Yet each of us must also aspire to lead a whole life in perfect contentment. There is a natural, rubber-band like stretch between ambition and contentment. Sometimes the balance tips towards ambition, especially when one is younger. At other times, especially when one is older, the balance needs to start tipping towards contentment.
With the rise of ecommerce and the changing expectations of consumers, many B2B companies, distributors and manufacturers are now embracing D2C strategies to reach customers more effectively.