Let us start by looking at the world of beauty. While there exist many benchmarks, I genuinely believe that true beauty is intrinsic and begins with the comfort one has with one’s existence and appearance. Therefore, in essence, beauty is a very subjective word, which is unnecessarily complicated by beauty product and fairness product companies.

n today’s digital age, where every swipe, like, and share holds the power to influence, Niranjan Gidwani’s insightful exploration into social media’s sway over our wallets is more relevant than ever.

A few days ago, I was invited to be part of an event where a few dozen industry leaders had gathered to hear a champion of the industry talk about enlightened disruption. The august gathering represented a cross section of industry – from information technology, telecom, artificial intelligence, insurance. logistics to several others.

Over the past decade, the adoption of social media as an awareness, selling and customer relationship management tool has moved from large brands to even smaller and lesser-known brands as well as mom-and-pop stores.