With the steady rise of ecommerce, the most critical component of the customer’s journey is the checkout process. Understanding the psychology behind it could help businesses improve their conversion rates and reduce cart abandonment. Going by the high rates of cart abandonment, one realizes that on-line’s actual challenge begins where the shopper adds a product to her or his cart.

We have all heard the saying “If you can’t say anything nice, don’t say anything at all”. Never is this theory more fitting than in the present-day context.

Life sometimes hits many of us like a ton of bricks.

And when that happens, there is an even bigger problem than the bricks piled on top of us. That bigger problem is the negative stories that continue to recur in our head when the cup which once overflowed now seems empty.

Enhancement of customer satisfaction leading to an increase revenue is the ideal way to look at eB2B companies, writes, Niranjan Gidwani