n today’s digital age, where every swipe, like, and share holds the power to influence, Niranjan Gidwani’s insightful exploration into social media’s sway over our wallets is more relevant than ever.

A few days ago, I was invited to be part of an event where a few dozen industry leaders had gathered to hear a champion of the industry talk about enlightened disruption. The august gathering represented a cross section of industry – from information technology, telecom, artificial intelligence, insurance. logistics to several others.

Over the past decade, the adoption of social media as an awareness, selling and customer relationship management tool has moved from large brands to even smaller and lesser-known brands as well as mom-and-pop stores.

If we were to put the whole world numbers together, the number of gasoline vehicles would run into several billion. c To give a parallel example, just in the US, 2.6 million tons of returned clothes wound up in landfills in 2020. According to Earth.org, fashion is the third-most-polluting industry in the world after construction and food.