Browsing: Sales & Marketing

The recurrent show of strength and debate over different mediums is endless. Newer generation enthusiasts side the power of the digital era, while the classicists swear that Print has always drawn a bulls-eye response, and the argument could go on and on with Television media, Outdoor advertising, Retail advertising, Online, and so on. But the truth in fact is that neither is wrong.

It is becoming more and more challenging for manufacturers, distributors and retailers to launch new products and better services that react flexibly to shifting demand, while still maintaining or trying to improve their margins and profitability.

This topic deals with how crucial it is to have the “loyalty factor” in mind while setting up a strategic plan for success of an online business model, particularly for small, medium and large size organisations and groups whose traditional business models are traditional.