Browsing: Sales & Marketing

A recent article in the Wall Street Journal cited that Amazon plans to open large retail locations around the US. Is this a new trend? In a special piece for SME10x, Niranjan Gidwani, Consultant Director and Member of UAE Superbrands Council, shares why the retail sector should not be in a hurry to write an obituary for the brick and mortar stores and what could be the next disruptive trend in retail.

Companies are betting on the precision of digital technologies and have correctly and significantly jumped their digital advertising spends over the past couple of years.

In the last eighteen months or so, the influence of digital has grown “disproportionately”. This article aims to throw more light specifically on the consumer durables industry, and the impact of digital influence on this industry.

Make sure to smooth out ‘customer experience’ interaction across all channels

Businesses with integrity and an ethical mindset make good on their promise and move a step forward by having their goods and services certified by reputable statutory bodies. This could be certifications, which, over time we have come to trust and rely upon in our decision making.

Brick and mortar store-based retailing (BRI-MO RETAIL is the new acronym I have created) has been facing very strong headwinds over the past few years. These headwinds have increased dramatically with the onset of the Covidpandemic

Chris Fernando speaks with Niranjan Gidwani, Independent Consultant Director and Former CEO of Eros Group about 2021 opportunities

The world is now become a RUPTured world. RUPT standing for Rapid, Uncertain, Paradoxical and Tangled. 

The pandemic has provided an opportunity to reconsider our way of living, governing and doing business.

The recurrent show of strength and debate over different mediums is endless. Newer generation enthusiasts side the power of the digital era, while the classicists swear that Print has always drawn a bulls-eye response, and the argument could go on and on with Television media, Outdoor advertising, Retail advertising, Online, and so on. But the truth in fact is that neither is wrong.