Browsing: Sales & Marketing

Over the past decade, the adoption of social media as an awareness, selling and customer relationship management tool has moved from large brands to even smaller and lesser-known brands as well as mom-and-pop stores.

If we were to put the whole world numbers together, the number of gasoline vehicles would run into several billion. c To give a parallel example, just in the US, 2.6 million tons of returned clothes wound up in landfills in 2020. According to Earth.org, fashion is the third-most-polluting industry in the world after construction and food.

The future is digital. This will create the single biggest impact in terms of defining how we all will live, work, and interact with each other. It will also define both directions – how we sustain ourselves and how we will destroy ourselves through wars.

Gidwani believes that sustainable tech, increase in computing power and gen AI will stand as the most dominating trends in the coming year

This topic deals with how crucial it is to have the “loyalty factor” in mind while setting up a strategic plan for success of an online business model, particularly for small, medium and large size organisations and groups whose traditional business models are traditional.

By harnessing the power of artificial intelligence marketing tools, marketers can streamline their workflows and free up quite a bit of time for strategic initiatives

The global internet revolution has indeed accelerated the adoption of digital-first technologies in all age groups.

With the steady rise of ecommerce, the most critical component of the customer’s journey is the checkout process. Understanding the psychology behind it could help businesses improve their conversion rates and reduce cart abandonment. Going by the high rates of cart abandonment, one realizes that on-line’s actual challenge begins where the shopper adds a product to her or his cart.

Enhancement of customer satisfaction leading to an increase revenue is the ideal way to look at eB2B companies, writes, Niranjan Gidwani

With the rise of ecommerce and the changing expectations of consumers, many B2B companies, distributors and manufacturers are now embracing D2C strategies to reach customers more effectively.