In the last eighteen months or so, the influence of digital has grown “disproportionately”. This article aims to throw more light specifically on the consumer durables industry, and the impact of digital influence on this industry.
Category: E-commerce
Brands cannot lose sight of consumer by giving all attention to the competition
Make sure to smooth out ‘customer experience’ interaction across all channels
UAE’s last-mile delivery services need a wholesale overhaul
Hefty commissions paid out to delivery platforms is slowing down growth prospects.
BRI-MO RETAIL VS. RE-COMMERCE
Brick and mortar store-based retailing (BRI-MO RETAIL is the new acronym I have created) has been facing very strong headwinds over the past few years. These headwinds have increased dramatically with the onset of the Covidpandemic
LOYALTY – ONLINE
This topic deals with how crucial it is to have the “loyalty factor” in mind while setting up a strategic plan for success of an online business model, particularly for small, medium and large size organisations and groups whose traditional business models are traditional.