Gidwani believes that sustainable tech, increase in computing power and gen AI will stand as the most dominating trends in the coming year
Category: E-commerce
Unlocking Online Success: Navigating the Loyalty Factor in Strategic Planning for Businesses in the Digital Age
This topic deals with how crucial it is to have the “loyalty factor” in mind while setting up a strategic plan for success of an online business model, particularly for small, medium and large size organisations and groups whose traditional business models are traditional.
Artificial Intelligence & Its Role In Branding & Marketing
By harnessing the power of artificial intelligence marketing tools, marketers can streamline their workflows and free up quite a bit of time for strategic initiatives
DIGITAL PUBLIC INFRASTRUCTURE – THE FUTURE FOR INDIA AND THE WORLD
Digital Public Infrastructure is the modern world’s equivalent of roads, bridges and railways. For a common person, Digital Public Infrastructure, or DPI, can be understood as an intermediate, or an in-between layer in the digital ecosystem.
Digital Marketing: A Revisit
The global internet revolution has indeed accelerated the adoption of digital-first technologies in all age groups.
AR-VR AND GENERATIVE AI – WHERE TO
Can Apple shake up the technology world again at a time when artificial intelligence is changing how people interact with computers?
DIGITAL MARKETING – SEEKING PROGRESS OVER PERFECTION
With the steady rise of ecommerce, the most critical component of the customer’s journey is the checkout process. Understanding the psychology behind it could help businesses improve their conversion rates and reduce cart abandonment. Going by the high rates of cart abandonment, one realizes that on-line’s actual challenge begins where the shopper adds a product to her or his cart.
EB2B: Will It Be A Force Multiplier?
Enhancement of customer satisfaction leading to an increase revenue is the ideal way to look at eB2B companies, writes, Niranjan Gidwani
B2B-D2C & Its Relevance For Distributors
With the rise of ecommerce and the changing expectations of consumers, many B2B companies, distributors and manufacturers are now embracing D2C strategies to reach customers more effectively.
THE B2B MARKETPLACE – HERE TO STAY
In recent years, the growth and mushrooming of B2B marketplaces has been nothing short of extraordinary. Even today, an often-asked question is – what is a B2B marketplace?