Author: Niranjan Gidwani

Niranjan Gidwani is a Certified Independent Director (MCA-INDIA), board advisor, and former CEO of Eros Group Dubai, with expertise in governance, ESG, and digital transformation. A member of the UAE Superbrands Council and GCC Board Directors Institute, he is a thought leader in business excellence and sustainability.

The higher we move in our professional lives, the greater becomes the need to deal with such contradictions. One must make peace with the idea itself, the inherent process , and the multiplicity of potential outcomes in every situation. Because, that is what life wants from us.

Intelligence is just a broad term, whereas IQ (intelligence quotient) is used to describe the calculated value of a person’s mind. But what does ‘intelligence’ actually mean in today’s world? How will it become increasingly important in the years ahead?

Whatever goodness you want from life, give it to others first. Give it cheerfully and willingly, without calculating your gain. Initiate the circular exchange and relax in the certain knowledge that no one ever gets shortchanged.

The recurrent show of strength and debate over different mediums is endless. Newer generation enthusiasts side the power of the digital era, while the classicists swear that Print has always drawn a bulls-eye response, and the argument could go on and on with Television media, Outdoor advertising, Retail advertising, Online, and so on. But the truth in fact is that neither is wrong.

In this article, which is being written in the most turbulent phase our world has experienced over the past 100 years, let us shift focus to the two most important attributes required in today’s world, be it in the world of business, or politics, or armed forces, or healthcare, or just sheer existence by itself.

This topic deals with how crucial it is to have the “loyalty factor” in mind while setting up a strategic plan for success of an online business model, particularly for small, medium and large size organisations and groups whose traditional business models are traditional.