Author: Niranjan Gidwani

Companies are betting on the precision of digital technologies and have correctly and significantly jumped their digital advertising spends over the past couple of years.

Tension between work and influence, family and enjoyment, settle into equilibrium that is suited to each individual, no one can or has ever had it all.

The clarity of outcome desired is often directly proportional to the sharpness of focus.

In conversation with CXO Outlook, Mr. Gidwani talks about effective marketing strategies for entrepreneurs, impact of the pandemic on businesses, key strategic areas to look out for, and much more.

In the last eighteen months or so, the influence of digital has grown “disproportionately”. This article aims to throw more light specifically on the consumer durables industry, and the impact of digital influence on this industry.

Who we are is very profoundly impacted by what we know and believe. As we grow in life, we realise that four essentials create our identity – our relationships and friendships, our knowledge and belief systems, our experiences and our memories. And all of this keeps getting stored in our memory.

Corporate governance needs to be built very strongly into the genes of any company, institution, or individual.

Make sure to smooth out ‘customer experience’ interaction across all channels

It is natural for each individual to be driven by ambition. Yet each of us must also aspire to lead a whole life in perfect contentment.

If someone were to see my daily calendar, they would notice a host of time slots blocked, but kept blank on purpose. These sections are called “buffers” or “emergency zones” – time periods that are purposefully kept clear of meetings or appointments, or any specific slotted activities.