Author: Niranjan Gidwani

Till the age of 30, even though I was under the influence of phenomenal parents and spiritual leaders, I was not consciously aware of living in gratitude as a routine habit.

Can Apple shake up the technology world again at a time when artificial intelligence is changing how people interact with computers?

With the steady rise of ecommerce, the most critical component of the customer’s journey is the checkout process. Understanding the psychology behind it could help businesses improve their conversion rates and reduce cart abandonment. Going by the high rates of cart abandonment, one realizes that on-line’s actual challenge begins where the shopper adds a product to her or his cart.

We have all heard the saying “If you can’t say anything nice, don’t say anything at all”. Never is this theory more fitting than in the present-day context.

Life sometimes hits many of us like a ton of bricks.

And when that happens, there is an even bigger problem than the bricks piled on top of us. That bigger problem is the negative stories that continue to recur in our head when the cup which once overflowed now seems empty.

Enhancement of customer satisfaction leading to an increase revenue is the ideal way to look at eB2B companies, writes, Niranjan Gidwani

t is natural for each individual to be driven by ambition. Yet each of us must also aspire to lead a whole life in perfect contentment. There is a natural, rubber-band like stretch between ambition and contentment. Sometimes the balance tips towards ambition, especially when one is younger. At other times, especially when one is older, the balance needs to start tipping towards contentment.

With the rise of ecommerce and the changing expectations of consumers, many B2B companies, distributors and manufacturers are now embracing D2C strategies to reach customers more effectively.

In recent years, the growth and mushrooming of B2B marketplaces has been nothing short of extraordinary. Even today, an often-asked question is – what is a B2B marketplace?

Success is a subjective term with varying definitions for different individuals. While some may view success as a lofty goal, others may perceive it as achieving small objectives. Nonetheless, it is a desired outcome that requires determination and a grand vision.