I have been getting more involved in the study of the Indian market, assisting two brands in seeing how and whether they could enter the global stage via the UAE. This has helped me in getting a ring side macro view of what is happening on the Indian stage.
🥁India’s 2025 festive season retail sales marked a historic surge, rising 50% across major categories – the highest in a decade – fueled by macroeconomic tailwinds like GST 2.0 reforms, income tax cuts, and stable economic fundamentals.
🥁The period, spanning from Navratri to Dhanteras, witnessed dynamic double-digit growth in automobiles and white goods (up 50%), while smartphones grew 16% and apparel/retail chains 20%.
🥁Consumer optimism soared as post-reform spending and aggressive discounting drove a revival both in mass-market and premium-segment purchases, especially for home appliances, entry-level electronics, and beauty/personal care products (up to 18% for skincare).
🥁Trends pointed to robust dealer financing, a resurging middle class, and a remarkable bounce in offline retail with notable performances from players like Maruti, Reliance Retail, and Godrej.
🥁Despite the boom, headwinds persisted in the form of rural demand lags due to flooding, mounting consumer credit risk, and supply chain vulnerabilities.
🥁Yet, the outlook for Q4 2025 and the full year 2026 remains positive, with projected retail growth of 12–15% if these momentum drivers continue.
🥁The season’s narrative underscores that strategic fiscal intervention—paired with credible policy action and aspirational spending -transforms market confidence into a cultural celebration.
🥁As summed up in the conclusion, “When confidence returns to the bazaar, growth ceases to be a policy word—it becomes a celebration,” highlighting how small consumer investments now symbolize victory over recent uncertainties.
🥁Despite certain challenges and global uncertainties persisting, one should not ignore the good that is happening
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