The IPL season is upon us, and cricket fans across India are excitedly buzzing!
While everyone is cheering for their favourite team and predicting the champion, another side of the story is the business of IPL.
India’s recent Champions Trophy triumph and the IPL’s nationwide dominance proves that cricket is more than just a sport. It is a cultural phenomenon that businesses must capitalize on.
It offers organizations a unique chance to boost brand visibility, strengthen PR, and enhance their employer brand.
In a world where attention spans are shrinking to 30-second reels, cricket remains an exception. Matches run for hours, creating repeated engagement opportunities and sustained screen time.
For brands, this is more than just exposure. It is a rare chance to capture and recapture attention throughout the game.
Here are some important data points and business as well as marketing lessons which brands and marketers can learn from the IPL…..
Can this mega juggernaut be used as a medium to drive India’s move towards #esg and #sustainability compliance? Can it be used as a medium to improve driving sense, road sense and reduce road rage?
#IPL #thegreatestmarketingjuggernaut #deepdivetopic #businesslessons #marketinglessons #brandinglessons
