⭕️ A disruptive innovation is a technological innovation, product, or service that eventually overturns the existing dominant technology or product in the market
⭕️ More precisely, it can be understood as an innovation that disrupts an existing market.
⭕️ Disruptive innovation improves products and services in a way that the market does not expect, typically by increasing revenue, reducing costs, transforming business processes or realigning strategies for a different set of customers or their expectations.
⭕️ Disruptive innovations can be categorized into low-end disruptions, which target underserved customers with a lower-cost alternative, and new-market disruptions, which create a new segment within an existing market.
⭕️ These innovations often start in niche markets but eventually move upmarket, displacing established competitors.
⭕️ SOMETIMES, THE REASON WHY IT IS DIFFICULT FOR EXISTING COMPANIES AND ORGANIZATIONS TO CAPITALIZE QUICKLY ON DISRUPTIVE INNOVATION IS BECAUSE THEIR PROCESSES AND THEIR BUSINESS MODELS THAT MAKE THEM GOOD AT THE EXISTING BUSINESS ARE LIKELY TO CAUSE THEM DISCOMFORT AT COMPETING FOR DISRUPTION
⭕️ AND YET, THE TELEPHONE DID NOT COME INTO EXISTENCE FROM THE CONSTANT IMPROVEMENT OF THE POSTCARD
⭕️ Here is my brief pdf presentation. Do feel free to add your valuable comments to improve our collective learning
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